What is Instagram Verification?
If you search for any company, brand, athlete, politician, influencer or anyone who’s been in the news a lot recently, you’ll notice that their Instagram account is verified. Instagram Verification started as a way for Instagram to ensure the account that’s being used is of authentic ownership by the person.
Instagram Verification helps to ensure that the content published on profiles are authorized by their legitimate owners. Ideally, social media platforms intend to use the verification requirements to link the public directly with more prominent influencers and to reduce fake activity on the web.
Although it might feel as if these people are more important than a regular Instagram users, these verifications ensure that the people behind the screen are sharing complete and authentic content to their followers.
Buying Instagram verification is not realistic, because dodgy accounts can become de-verified. Likewise is buying an Instagram verified account not an ideal solution. The best way to obtain it is without cutting corners: to be authentic and notable. By getting verified, it offers the general public an opportunity to get more involved with events and things that matter and that can make a difference. Political campaigns may have distorted this ideal in recent years: but the verification service is aimed at helping the authentic people spread accurate and reliable information and to get people to engage more frequently with companies, businesses or anyone else. It can help the public to get closer to someone who is always just regarded as a face or name for a certain product or company.
Many businesses use verification services to increase their popularity rank among competitors. This is a great way for their customers or clients to build better and longer lasting trust in their brand.
Instagram stipulated 4 key requirements for verification which include users being “authentic, unique, complete and notable”. The company did not specify a certain number of followers and will judge this on a case by case basis. It may seem like common sense that notable people will have high levels of Instagram followers, however there are numerous exceptions, for example many top influencers, politicians and brands have used Facebook and Twitter for years and simply did not use Instagram.
“Startup influencers” who are still building genuine notability may want to undertake a viral “follower boost”.
Explore the benefits of Instagram Verification
Authenticity
Avoid being victim to other accounts and profiles on Instagram who impersonate public figures, give false information or data about a certain topic. Prevent them from creating buzz around an event that will never take place. The verification of accounts also helps to ensure that if there are any impersonated or parody accounts, that they will easily be disregarded by those who are interested. Getting Instagram Verified is the ultimate social proof of authenticity.
Trust
Trust is the biggest benefit, as your followers will have more trust in the content you publish, whether it’s related to personal achievements or their voicing their brand and opinion into the public domain. Get your own account verified without the need to buy another verified account. The public will have more trust in a person or brand when they notice the account has the famous blue tick next to its name.
Influencer traffic
Nothing drives more traffic than being mentioned or spoken about by a well-known person, especially with the social media craze. Verified accounts help smaller accounts to drive more organic traffic. This is especially beneficial for small businesses and start-ups as this will help them receive more followers and traffic without paying for it.
Orchestrate Action
Whether it’s to raise money to save the rainforest or to sign a petition to construct more parks, verified accounts, especially those in the political sphere can have more people get involved with things in their community. Each bit of contribution towards a certain movement or awareness helps, and many verified accounts who deliver credible research and information can see a rise in their follower count.
Ranking
Ranking is especially important for companies, businesses and entrepreneurs who want to grow their brand and also their e-commerce traffic. Being Instagram verified will ensure your profile is ranked higher in the search tab. The algorithm used by these social media platforms will also push more organic profiles and searches to the top, which will definitely help to grow more traffic.
Brand Awareness
Brands need online protection and awareness alike. More impressions means better brand awareness. It is easy to look up anyone or any business on any social media platform, and seeing accounts that have their blue mark, would make it easier for people to find them. This is especially important with so many different parody or fake accounts being created.
Special features
Some accounts use a “Swipe Up” method in their Story’s to take their followers directly to their website. This is a very simple call-to-action for companies, as the user has to simply swipe on their screen to go to the website. This feature is only available for accounts with more than 10,000 followers, but verified accounts can use this feature with less than that.
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