Google Insights Metrics: What You Need to Know About the Recent Updates
If you’ve noticed a decline in certain metrics on your Google Business Profile (GBP), don't worry, it's likely due to recent changes in Google's API. These changes are aimed at improving data accuracy and displaying relevant search terms for local businesses.
The GBP Insights feature provides valuable data on a business's local search performance, including the number of profile views, how searchers find the business, and how they engage with the profile. While some data points, such as post views and clicks, have been removed from the dashboard, businesses still have access to metrics like map and search views, website clicks, and keyword queries.
With Google's new API update, businesses can also see specific search terms that led customers to their GBP, allowing them to optimize their SEO and drive more traffic to their business. Additionally, new customer interactions metrics like Business Bookings, Food Orders, and Business Conversations offer deeper insights into customer engagement.
Here are a few examples of how to adjust SEO
Use relevant keywords: If you're noticing a drop in your Google Business Profile metrics, it may be a good idea to revisit your keywords and ensure they are relevant to your business and your audience. Using relevant keywords throughout your website and other online content can help boost your search rankings and increase visibility.
Improve website content: Creating high-quality, informative content for your website can also help boost your search rankings and increase visibility. This can include blog posts, articles, and other forms of content that are relevant to your business and your audience.
Optimize metadata: Metadata, such as page titles and meta descriptions, can also have a significant impact on your search rankings. Ensuring your metadata is optimized with relevant keywords and accurately reflects the content of your website can help improve your search rankings and increase visibility.
Use social media: Social media can also be a powerful tool for increasing visibility and driving traffic to your website. By sharing your content on social media and engaging with your audience, you can help increase your online presence and improve your search rankings.
Analyze and adjust: Regularly analyzing your website traffic and metrics can help you identify areas for improvement and make necessary adjustments to your SEO strategy. This can include adjusting your keywords, updating your content, and making other changes to improve your search rankings and increase visibility.