Client Case Studies

Hard Beat worked with the UVI RTPark to deliver the following:

Deliverables:

1. Global brand recognition through creation and dissemination of company story monthly via global media releases; creation of a social media platform and client communication that outreached to potential clients beyond the current base that led to client growth.

2. Investment promotional event launch in key cities including NYC to share company story and attract potential clients.

3. Created a whole new brand appeal for company including marketing materials, banners, branded promotional items.

4. Engaged in staff training on the ground with team to ensure global service deliverability.

5. Created new hashtag for company.

6. Served as media spokesperson for Park, creating media statements, press releases and engaging with media.

7. Hard Beat was first on the scene to work with Park after the Sept. hurricane to create a donation website and campaign appeal.

Hard Beat worked with the Government and the Association on a 12 month Project to deliver:

1. Top project developers and 100 Chinese tourism officials to St. Martin for the first ever international economic conference.

2. Scheduled one on one meetings with government officials and International port developers and a tour of the current

harbour.

3. Boosted the international profile of the country as an economic investment destination through promotion

globally.

4. Arranging for the signing of St. Martin as a member of the World Tourism Cities Federation.

5. Created and marketed bid advertising globally.

6. Global ad buys

7. Served as liaison for developers bidding for project and match making financiers on project.

Background: The U.S. Census and its African American agency hired Hard Beat for ad buys in the Caribbean immigrant community nationwide.

Situation: The Census sought to reach all independent Caribbean media owners – radio programs, newspapers, TV programs and online outlets to increase response to the last Census.

Result: Hard Beat was able to deliver in a short time-frame and at a discount cost with added media value to the client.

Background: Barbados Tourism Authority (BTA) engaged Hard Beat Communications to work on its PR project to promote its Food and Rum Festival, its Carnival and Jazz Festival in the U.S. and Canada. The project included: creating and disseminating press releases to target the North American travel media and general audience.

Deliverables:

1. Hard Beat was able to reduce expenses for the BTA due to discount dissemination of public relations via our partner, the PR Newswire.

2. Hard Beat created and disseminated press releases around the Rum and Food Festival and its Carnival and Jazz Fest to boost media interest from the North American travel press.

3. Boosted traffic and bookings via the BTA’s website.

4. Increased promotion and interest via social network including FB, Hootsuite, LinkedIn and Twitter.

5. Worked to target travel media and organize press trips to events.

Background: Dish Network sought Hard Beat to market its Cricket World Cup programming to the West Indian population in

the U.S.

Deliverables:

Hard Beat was able to complete a successful Cricket World Cup AD promotion for Dish Network that targeted:

- Popular Caribbean Online websites

- Popular Caribbean Television Shows

- Print Media targeting the Indo-Caribbean Population.

Result: Promotion resulted in boost in subscription to Dish for the ICC World Cup through editorial and added value ad

spots as well as discounts on all media properties.

Background:

Sagicor USA approached Hard Beat to help the company target and boost its presence in the South Florida market. The Company had brand recognition in the Caribbean but not in U.S. market.

Deliverables:

1. Hard Beat conceptualized and launched an advertising campaign that targeted both mainstream and niche markets with an aggressive print and radio campaign.

2. Hard Beat was also able to secure tremendous added value in the form of radio interviews.

3. Hard Beat was able to reduce expenses so that a portion of the budget could be carved out for event promotion, putting the company’s brand before the eyes of actual customers in a creative way.

Background:

Digicel Caribbean, the Caribbean’s largest mobile network, launched its foray into the U.S. market with the sponsorship of a Caribbean Soccer tourney in Brooklyn, NY in the summer of 2009. Hard Beat was brought in to coordinate the entire three month soccer season of promotion including -

Deliverables:

1. Advertising added value worth USD $50,000 more than USD $50,00 spent.

2. Weekly branded events which included models and media promotion and significantly increased visibility of company in Brooklyn, NY.

3. Coordination of launch event put brand before eyes of media, politicians and top business leaders.

Cross Country Training Partnerships

Our team’s promotional partnership includes creating cross-country opportunities globally, as we did for China and the Caribbean – helping to create interest and begin the process of Chinese tourists seeing the Caribbean as a destination and Governments from the Caribbean partnering with Chinese travel agents and agencies to create new opportunities.

Our seminars bring parties together, helping them to learn from each other and leverage resources.

Formal Seminars and Events

Our team hosts annual seminars with major global panelists including those from top US agencies and tourism organizations such as: The World Travel Awards and TripAdvisor to help clients and their employees and team members learn about cutting edge tourism promotion and investment opportunities and how to leverage and partner.

In addition, we partnered with other organizations to bring tourism events to Caribbean islands to boost tourism and create partnership opportunities.

Background: More Magic Solutions, doing business as eTopUpOnline, is a technology recharge company based in Boston which runs a pre-paid mobile phone Top-Up service that allows for brands globally to market their services internationally through a Send Home Minutes program. More Magic approached Hard Beat to deliver culturally sensitive creatives; conceptualize a marketing campaign and execute.

Deliverables:

Hard Beat conceptualized and delivered both traditional, digital and point of sale creatives for the company. These included:

1. Multi-lingual POS Posters For In Store Displays.

2. Creation And Ideation Of Banner Ads For A Christmas Campaign.

3. Creation Of Brochures.

4. Creation Of Various Ongoing Promotional Materials.

5. Creation Of Post Cards.

6. Revision Of Print Ads Through Translation Into Spanish And Cambodian.

7. Hard Beat planned and executed a marketing campaign that included web, radio and print advertising. The commercials were targeted to different market segments including Hispanic, Caribbean and Military families.

8. Assisting with expanding distribution points in neighborhoods.