Top 5 Best Practices for Effective AI Usage in PR and Communications
CISION PR Newswire, the global PR cdistribution partner of CARIBPR Wire, recently released the brand new guide for PR experts: 'FROM AI TO Z: A Starter Guide To Using Generative AI In PR and Comms.
Here are the top 5 Best Practices for Working With AI
1: Manage Your Expectations
Before incorporating AI into your PR strategies, it's crucial to set realistic expectations. Define your goals and understand how AI can assist you. While AI can be a powerful tool, it cannot fully replicate human emotional awareness and empathy. Recognize that human intuition and experience remain essential in certain contexts.
2: Enhance Your Prompting Skills
Practice formulating precise questions when using generative AI tools. The accuracy of AI responses often depends on the clarity of your queries. If you're aiming to create engaging social media content, provide specific guidance to AI models like ChatGPT, including examples of content styles you desire. Additionally, leverage text tools to offer prompt suggestions for image generators such as Midjourney.
3: Utilize AI Ethically and Responsibly
Just as humans can exhibit biases, AI models may also reflect biases present in the data they're trained on. Be mindful of these risks and potential errors in AI-generated content. Ensure that your AI usage respects privacy and the rights of your audience. It's advisable not to input sensitive information into generative AI tools, especially in an unregulated AI landscape.
4: Maintain Transparency About AI Usage
Your audience and customers should be informed when they are interacting with an AI-powered tool. Provide them with insights into how AI functions and its role in your communications. Consider developing a code of ethics regarding AI usage within your organization, making it publicly available. Regularly update this document to adapt to evolving AI technologies and potential regulations.
5: Cultivate AI Knowledge and Skills
In the rapidly evolving field of AI, it's essential to foster AI literacy. Stay up-to-date by exploring new AI tools as they emerge and experimenting with existing ones. You may discover preferences, such as Bing Chat for source references or Midjourney for image generation. Continuously assess what works best for your PR and communications strategies while remaining vigilant for emerging AI solutions.