Unlocking the Power of Multicultural Marketing in a Diverse America

There is a compelling reason why every US company or major corporation should invest in diversity and multicultural marketing. This reason stems from the latest Census data, which reveals a significant increase in the racial and ethnic diversity of the United States since 2010.

The Census 2020 data indicates that America's demographics are shifting towards a multicultural majority at a faster pace than anticipated. These new estimates suggest that nearly four out of ten Americans now identify with a race or ethnic group other than white, marking the first decade in the nation's history where the white population has declined in numbers.

In 2020, it officially became the first full generation of those aged 17 and under to be part of a multicultural majority. The primary driver of this growing diversity is a 24.9 percent population increase among groups other than non-Hispanic Whites. Collectively, these groups now comprise 139.8 million people, representing 42.2 percent of the US population, compared to 36.3 percent in 2010 and 30.5 percent in 2000.

Among these groups, Hispanics constitute the largest share of this burgeoning population, with 62.1 million residents, or 18.7 percent of the population. The Census also counted 33.9 million non-Hispanic Blacks, making up 12.1 percent of the population, and 19.6 million non-Hispanic Asians, accounting for 5.9 percent of the population.

One notable percentage gain was observed among multiracial non-Hispanic residents, numbering 13.5 million, and now representing 4.1 percent of the population. Additionally, there was an increase in the population identifying as Native Peoples (2.9 million) or belonging to the category of "some other race" (1.7 million). Together, these two groups now constitute 1.4 percent of the population.

Children are at the forefront of the nation's increasing diversity. In total, 52.7 percent of the US population under the age of 18 belongs to a minority group in 2020, compared to 39.2 percent of the population aged 18 and above. This greater diversity among children results from two contrasting trends. Over the past decade, the minority child population has grown by 11.8 percent to reach 38.5 million, despite a slight decline in the number of non-Hispanic Black children. During the same period, the non-Hispanic White child population decreased by 12.9 percent to 34.6 million. Overall, the US child population declined by 1.1 million (-1.4 percent) between 2010 and 2020, as the growth among other groups was not sufficient to offset the decline in non-Hispanic White and Black youth.

To effectively reach this multicultural demographic, it's crucial to tailor your content and marketing strategies accordingly. Explore the diverse range of options available at Hard Beat Communications by visiting us today.