Super Bowl 2025: The Most Diverse Ads
The Super Bowl was not just about football - it's always a cultural spectacle where brands spend millions to capture the world's attention. This year’s commercials spanned heartfelt messages, bizarre humor, celebrity endorsements, and innovative storytelling that focused on diversity. From a Jesus-focused ad campaign to Nike's all-female cast, here’s a breakdown of some of our pick of the most diverse Super Bowl 2025 commercials.
1. "He Gets Us" – A Super Bowl Ad Promoting Jesus
One of the most thought-provoking commercials of the night came from the He Gets Us campaign, a Christian movement aiming to reintroduce Jesus to modern audiences. The ad focused on themes of love, acceptance, and unity, showing moments of kindness and compassion in a divided world. With a cinematic approach and an emotional soundtrack, the message was clear: Jesus’ teachings remain as relevant today as ever.
This campaign isn’t new—previous He Gets Us ads have stirred discussions around faith and its place in contemporary culture. Given the Super Bowl’s massive audience, this spot was undoubtedly one of the most impactful of the evening.
2. Seal in Mountain Dew
A Mountain Dew Super Bowl ad turned Seal the singer into a singing seal.. The commercial also features Becky G and Mountain Dew’s “Mountain Dude.” They enter a portal and land in a boat out on the ocean where a group of seals, as in the actual mammals, appear. At the top of the rock, Seal’s face appears on a seal’s body.
3. Homes.com with Morgan Freeman
Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the third quarter. These spots, directed by Taika Waititi and brand spokesperson and actor Dan Levy, alongside co-star Heidi Gardner and a special cameo by the legendary Morgan Freeman, irreverently proclaim the company’s belief: Homes.com is the best.
4. Nerds Super Bowl commercial: Shaboozey covers 'What A Wonderful World'
Grammy nominee Shaboozey in Nerds candy's 2025 Super Bowl commercial, showcasing the brand's Nerds Gummy Clusters was another hit.
In the Big Easy-themed ad, Shaboozey offers his take on "What A Wonderful World," a song made famous by New Orleans native Louis Armstrong. "Nerds Gummy Clusters candy are just like my music – a chart-topping and truly different, exciting experience that brings people together in the best way," Shaboozey said in a release announcing the spot.
Nerds made its Super Bowl commercial debut in 2024, a spot featuring influencer Addison Rae. Shaboozey was nominated for best new artist at the 2025 Grammys, and his "A Bar Song (Tipsy)" was up for song of the year and best country song.
5. Nike’s Comeback – A Bold, All-Female Cast
Nike returned to the Super Bowl ad scene in style, celebrating women in sports with an all-female cast. Featuring legendary athletes alongside rising stars, the ad was an inspiring showcase of perseverance, power, and progress in women’s athletics.
With cinematic visuals and an empowering narrative, Nike reinforced its commitment to gender equality in sports. Given the global conversation around women's representation in athletics, this was more than just an ad—it was a statement.
Final Thoughts: A Super Bowl of Memorable Ads
This year's Super Bowl commercials delivered a mix of humor, emotion, and marketing genius. Whether it was faith-driven storytelling, bizarre humor, nostalgic engagement, interactive giveaways, or empowering narratives, each brand found its own way to make a lasting DEI impact.
Which Super Bowl ad was your favorite? Let us know in the comments!