How to Win Over Journalists and Improve Your Earned Media Coverage
In the competitive world of media, securing coverage for your brand can be challenging. To help communication professionals navigate this landscape, CISION PR Newswire, a trusted partner of CARIBPR Wire, conducted a comprehensive survey of over 3,100 journalists across 17 global markets. The findings offer invaluable insights into what journalists want – and don't want – from media relations professionals.
Understanding the preferences and pet peeves of journalists is crucial for effective media outreach. According to the survey, journalists are inundated with pitches daily, and standing out requires a strategic approach. Key takeaways include:
Avoid Spamming
76% of journalists are turned off by irrelevant pitches. Communication professionals must tailor their pitches to each journalist's beat and interests to increase relevance and engagement.
Respect Deadlines
66% of journalists emphasize the importance of understanding and respecting deadlines. Timely responses and reliable communication are essential for building trust and credibility with journalists.
Provide Value
Journalists appreciate communication professionals who offer valuable resources, such as data, expert sources, and multimedia assets. Providing concise and relevant information enables journalists to produce high-quality content efficiently.
Build Authentic Relationships
Cultivating authentic relationships with journalists is key to long-term success in media relations. Communication professionals should prioritize building connections and engaging with journalists beyond pitching opportunities.
By implementing these strategies, communication professionals can enhance their media outreach efforts, increase brand visibility, and build lasting relationships with journalists. For more insights and tips on winning over journalists, explore CISIONOne Outreach, an industry-leading media relationship management platform.
In a competitive media landscape, understanding journalists' preferences and adapting your approach accordingly is essential for securing valuable earned media coverage. With the right strategies in place, communication professionals can effectively engage with journalists, amplify their brand's message, and achieve their media relations goals.
Get help with reaching media globally today with CARIBPR WIRE and the PR Newswire.