Generative AI And Choosing the Right AI Tools

Generative AI has already revolutionized the way public relations (PR) and communications (comms) teams operate. From drafting press releases to creating social media posts, summarizing reports, and more, AI-powered tools are streamlining workflows and increasing efficiency.

Forward-thinking PR professionals have moved beyond the experimentation phase and now integrate AI as a regular practice. More teams are eager to adopt AI-driven tools to enhance their productivity and creativity. However, while AI presents exciting opportunities, it also comes with potential risks. It’s essential for PR teams to weigh the benefits against the challenges before fully integrating AI into their workflows. To mitigate these risks, PR teams should combine AI with human oversight and establish ethical guidelines for AI use in communications. Remember AI cannot replace global media distribution. Connect today to reach media globally.

Some of the most common AI-driven tasks include:
✔ Drafting media pitches and press releases
✔ Writing social media posts and blog articles
✔ Summarizing reports for internal and external audiences
✔ Generating personalized content for different demographics and platforms

For example, PR professionals can input a press release into AI software and instantly generate:

• A shorter, more engaging version for social media

• A long-form blog post for the company website

• A customized pitch for specific media outlets

AI significantly reduces the time spent on manual tasks, allowing PR teams to focus on strategic initiatives.

With so many AI tools available, it can be overwhelming to know where to begin.

There are various AI-powered platforms tailored to different functions. Here are some of the most popular and accessible generative AI tools to explore:

AI Text Generation

• Gemini (Google AI)

• ChatGPT (OpenAI)

• Claude (Anthropic)

• Copilot (Microsoft)

• DeepSeek

• Jasper

• Poe

AI Image Generation

• DALL·E (OpenAI)

• MidJourney

  …..