1: Ultra-Creative and Cutting Edge Digital Application Design & Development Solutions That’s #HardToBeat
SAMPLE – TAIWAN TOURISM
THE HEARTS OF ASIA CAMPAIGN
Heart of Asia Taiwan: Interactive Joint Heart event that connected people from New York and Taipei Taiwan.
Another creative experiential campaign that was tailored made for Taiwan Tourism, combined VR, motion-sensing, and AR technologies into one event. With an immersive VR bicycle experience to showcase well-known tourism sites, such as Jiufen (九份), Sun Moon Lake (日月潭) and Yehliu (野柳) and using the highest-quality 5K video, allowed the audience to experience what it feels like to bike in Taiwan. Moreover, the scenery was also projected on Times Square billboards via AR technology, advertising the unique attractions of Taiwan to all the visitors in Times Square. The VR Bike Experience Campaign demonstrated an easy, fun and quick get-to-know tourism experience of Taiwan to participants and created unforgettable memories. Further allowing thousands of visitors in Time Square to learn more about unique and authentic Taiwan.
Heart of Asia Taiwan: VR Bike Event that provided participants with a simple and interesting opportunity to experience bike riding in Taiwan.
Overall, “Heart of Asia” Campaign allowed people in NY to discover the friendly, fun and welcoming side of Taiwanese citizens.
With strategic social media management, we have driven the country brand awareness on @TripToTaiwan Facebook, Instagram, and Twitter channels toward global marketing, which achieved the phenomenon result of a total of 21K followers, over 2.5M impressions and 177K engagements within 8 months.
Both campaigns not only showed the core concept of Taiwan to the world; it successfully conveyed the national image of “Taiwan-The Heart of Asia” but also achieved the distinguished ROI around 223.62%. According to the monthly statistics from Taiwan Tourism, monthly visitors from the US, visiting for pleasure increased by 4.5% QoQ in Q1 2018 to 135,606 after the campaign launched.